Sports education centers that have fought the pandemic in Spain, according to Fivestars IGS

With the arrival of the Corona virus, it became clear that many sports education centers were not anticipating the leap into the digital age. Large companies in the sector, which primarily have a face-to-face program, lost more than 150 million in bills in the first year of the pandemic. The great difficulty of education in sports has caused the most adapted training centers to the digital world to quickly and without problems adapt to the new rules of the game.
/ COMMUNICAE /

With the arrival of the Corona virus, it became clear that many sports education centers were not anticipating the leap into the digital age. Large companies in the sector, which primarily have a face-to-face program, lost more than 150 million in bills in the first year of the pandemic. The great difficulty of education in sports has caused the most adapted training centers to the digital world to quickly and without problems adapt to the new rules of the game.

The Corona virus has changed some of the sporting habits of citizens and highlighted the importance of sport in maintaining a healthy physical, mental and emotional balance. In fact, according to a study by ASICS Research, 80% of those surveyed said that being active during lockdown made them feel better physically and, above all, mentally.

According to a report by the consulting firm Más, during the confinement period, the majority of people claiming to have exercised did so by following activities and training available online (37.4%) and only 20.4% had trained by following the suggested activities and exercises. Through your sports center through its website, applications, or the like. This shows that many centers have not adapted to digital.

Fitness companies and gyms, whose offerings and programs are based on face-to-face classes, are now adapting to digital, recognizing the importance of virtualization in recent years and that young adults and teens, an important group within sports centers, have become accustomed to and mastered the new technologies completely.

After the pandemic, there is a completely different scenario in which technology has taken an important step forward that some sports education centers have already anticipated. This is the case, for example, at Fivestars International Graduate School, a sports science training school whose success depends on digitalization.

Fivestars’ general manager, Rafael Romero, already warned in an interview with Efe in April 2020 that gyms were experiencing a “change of times” and had to “transform to digital services”. This entrepreneur assures that in this transformation from face-to-face personal trainers to virtual trainers, personal trainers can get a “golden opportunity” to serve their clients through video conferencing and social networks with a truly professional service.

Web and bibliography

1. Enjoy Magazine (March 15, 2021). Post-pandemic sport: How Covid-19 has changed the way we exercise. Enjoy magazine. https://enjoy.es/magazine/2021/03/15/deporte-post-pandemic-how-covid-19-has-changed-our-way-of-doing-exercise/

2. Santacruz, J. A. (April 28, 2020). The impact of the Covid-19 epidemic on gym users. More Madrid. http://iuymca.edu.ar/wp-content/uploads/2020/10/dossier_informe_global_coronav_050520.pdf

3. Five Days (May 11, 2021). The gym sector has lost 64% of its turnover due to the pandemic. Five days. https://cincodias.elpais.com/cincodias/2021/05/11/companies/1620748287_405589.html

4. Galvez-Ruiz, P (2021). The ‘Covid effect’ in sports centres: implications for management. Journal of Physical Education and Human Movement.

5. Lopez, P (February 2, 2022). Spanish fitness giants lose more than 150 million in pandemic after billing 36% less. 2Playbook. https://www.2playbook.com/fitness/gigantes-fitness-espanol-perden-mas-150-millones-en-pandemia-facturar-36-menos_6741_102.html

6. Mesa, J. (January 5, 2022). Ómicron still holds gyms and sports centers 30% lower than in 2019. El Economista. https://www.eleconomista.es/retail/noticias/11553259/01/22/Omicron-mantiene-aun-a-los-gimnasios-y-centros-deportivos-un-30-por-debajo-de-2019. programming language

7. Moreno, MA (April 19, 2020). “Digital transformation” of gyms in the face of the Corona virus. F agency. https://www.efe.com/efe/espana/practicodeporte/una-reconversion-digital-para-los-gimnasios-ante-el-coronavirus/50000944-4225105

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