Imagine in the metaverse: the first European financial technology in the virtual world

Imagine, the digital services and lifestyle platform promoted by Caixabank, will land in the metaverse in the coming days through imaginLAND, the project in which the platform will implement initiatives in the world of virtual reality and which will be available to all of your user community. Through imaginLAND, more than 3.7 million people will be provided immersive experiences The Impossible, who will find a new environment in the metaverse to enjoy the contents of the imagination. With the creation of imaginLAND, imagining became the first financial technology The European Union with an active presence in the virtual world.

The leap from imagining to the metaverse, one of the platform’s main projects in 2022, will be embodied in the first phase, through the virtual version of imaginCafé, the physical space you imagine in the center of Barcelona, ​​in the content presented linked to culture, creativity, technology and sustainability. With the aim of transferring this concept to the metaverse, Imagination has its own space in Virtual Reality where it has replicated and modeled the ImaginCafé in 3D. From this 3D space, which is part of the virtual platform Decentraland, users will be able to enjoy and interact with the immersive experiences that will be offered. The space is located on the Decentraland platform in one of the busiest spots in this metaverse, in Forrest Plaza (plot 8.68), and users can access it from their digital devices through a link or QR code.

Concert in the metaverse, first imagine the content of Land

ImaginLAND will be opened through music, which is one of the segments of content that it imagines to offer to its users. On April 8, a concert by Marlon, one of the current national pop groups with the biggest show, will take place in Barcelona, ​​which will be recorded in a 360-degree multi-camera format to become the first fictional content in the metaverse.

Starting April 28, Marlon’s Concert will be available in the virtual version of imaginCafé at imaginLAND. Through digital devices, users will be able to attend the concert from the Metaverse and live a fully immersive experience in virtual reality.

ImaginLAND’s contents will be renewed on a monthly basis and will evolve in the coming months as Imagin develops new virtual experiences and services.

imaginCafe 3.0.0 Update

Through this project, ImaginCafé continues to evolve and go beyond physical limits. The space, which was launched in 2017 as a place to promote initiatives related to the technology and creative industries, and since its inception all content has also been taken online, is now on its way even further and will use the metaverse to allow users to enjoy experiences in an immersive way from anywhere.

With the aim of continuing to enhance the interrelationship between the physical space, the digital environment and the virtual environment, ImaginCafé . will have corner In its physical space dedicated to metaverses where all visitors can enjoy the ImaginLAND experience through virtual reality goggles. In turn, imagin’s digital channels and social networks will continue to publish the contents of imagin Café in both its physical and virtual versions.

In the metaverse, in addition to the experimental space in Decentraland, imagin also has virtual terrain on the virtual augmented reality platform OVR, where it has also set its own imaginCafé.

Imagine the innovation model

With imaginLAND, Imagin is cementing its position as the digital benchmark and its commitment to putting innovation at the service of users with the goal of continually improving their experience. The innovative spirit of imagination is transmitted not only through the 100% digital operation of its services, but also from the point of view of the concept. Imagine itself as a platform beyond its nature like player It has become a normative community creating digital content with a lifestyle focus.

In addition to content that presents itself, thanks to an open innovation business model (open platform), imagin is still betting on integrating third-party products and technologies through collaborations and the partnership else financial technology also Startups. Last year, Imagin made agreements to provide its users with special experiences and benefits built into their own experiences apps With partners Such as Booking, Nike, Airbnb,, TUI, Zalando and others. In addition, Imagin has integrated technologies Startups such as Earthly, to help users offset carbon dioxide emissions, and Bankify, the “Like and Share” social component that encourages user interaction The Impossible With content available at apps As well as interaction between different users of the community.

3.7 million The Impossible

imagin is a lifestyle platform promoted by CaixaBank that offers digital, financial and non-financial services that help its users, mostly young people under the age of 30, in their daily lives and in their future projects. It currently has a community of 3.7 million users, a number that is constantly growing thanks to the wide range of content and services – a large part of which is free to access – and the ease of registering and creating different levels of connectivity, which, unlike traditional banks, does not necessarily mean registering as a financial customer.

imagin’s digital content is organized around six main areas: music (imaginMusic), video games (imaginGames), trends (Imagine Cafe), technology (ImaginShop), sustainability (imaginPlanet), and solidarity (imaginChangers). Likewise, Imagin offers special experiences and benefits in areas such as travel or urban mobility.

In addition, the Imagin app develops a suite of financial products to meet the savings and financing needs of young adults who have entered adulthood and who are starting their first income and lifestyle ventures. With this in mind, imagin maintains the characteristics that have made it a leader in banking for the young audience: Operation mobile only (Services are provided exclusively through appswithout offices and without a website, which performs only informational functions), without commissions for the user and his own language, simple and clear, especially suitable for direct communication with young people.

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