How a whale watching company’s phone number wound up on an SF rapper’s T-shirt


New merchandise released by a San Francisco rapper inadvertently resulted in a rash of phone calls Thursday to puzzled employees at a whale watching company on the Central Coast.

Larry June is known for rapping about financial stability and his love for cars, the Bay Area and green juices, among other things, often encouraging his fans to focus on their inner growth and live a healthy and organic lifestyle. He also co-owns a boba shop in the Dogpatch neighborhood.

One of his popular adlibs is the phrase “numbers” — another way of saying something is great.

So it was no surprise that the Hunters Point native, whose real name is Larry Hendricks III, used the expression on new merchandise he released Thursday under his “Midnight Organic” clothing brand.

One of his sweatshirts for sale says “Mr. Midnight’s Organic Market” with the phrase “Don’t panic, it’s organic” and a phrase stylized as an alphanumeric phone number, as well as the numbers-only version. The “Mr. Midnight’s Organic Market” is a reference to the rapper’s annual event at District Six, a live music venue in the SoMa neighborhood, where fans can see him perform and buy merchandise.

But when June posted photos with a clearer view of the sweatshirt and T-shirt on his Instagram account Thursday, fans began wondering where the phone numbers would lead them to.

“Am I the only one that actually called the number?” user @ima_greatexample wrote under the post.

“Yo these phone numbers are actually active numbers lol,” another person wrote.

It appears that one of the phone numbers belongs to Virg’s Landing, a sportfishing and whale watching company in Morro Bay along the Central Coast.

When The Chronicle called the business, a worker said they had been getting a lot of calls Thursday and that they did not know who the rapper was. The owner was not immediately available for a phone interview.

Non-working phone numbers are typically used in film and TV productions. Phone companies decades ago set aside numbers beginning with “555” for movies and TV shows, according to the CBC.

June told The Chronicle on Thursday that he did not intentionally use the company’s phone number and had just converted the letters he used into numbers for his merchandise.

He said he hopes his fans weren’t bothering the business.

“I want to shout out the company as well,” he said, adding that the fishing and whale watching business falls in line with his brand of promoting a healthy and active lifestyle.

Jessica Flores is a San Francisco Chronicle staff writer. Email: Twitter: @jesssmflores


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